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Projects

Below are samples of the many public relations and marketing projects I completed during my M.A and B.A at Suffolk University. 

REBRAND PROPOSAL - Reebok 

Reebok's growth has been categorized as declining. Here is our take on a rebranding strategy that can help revive Reebok's once legendary reputation.

CRISIS CASE STUDY -
Daily Harvest 

This case study outlines how Daily Harvest dealt with an accidental and preventative crisis, and what they could have done better. 

COMMUNICATION PLAN - Volkswagen Dieselgate 

This communication plan outlines how Volkswagen can use strategic and tactical recommendations to ensure future scandals are avoided through organizational reconstruction. 

RESEARCH PROPOSAL - Delta Air Lines 

Delta Air Lines was one of the many airlines to impose COVID-19 mandates among their employees. Our goal was to determine how Delta Air Lines’ vaccine mandate is affecting employee turnover/satisfaction and how the mandate is affecting brand reputation compared to its competitors.

SOCIAL MEDIA CAMPAIGN - HBOMax

Explore the breakdown of buyer personas, content creation, and channel plans to enhance HBOMax's success in the streaming market. 

MARKETING PLAN - Gorshland Performance Sportswear

This is a marketing plan sample for a new product launch.

MEDIA KIT - Aveda 

This is a media kit I designed for AVEDA - a cosmetic company. Included is a press release, fact sheet, company biography, speech, brochure samples, and a newsletter.

PRESS RELEASE - BDL

The Boston Debate League wanted to increase the volunteerism for the Spanish-speaking division. This is the press release that I created as a communication tactic.

EVENT PLAN - Pig Rock Sausages 

Pig Rock Sausages founder, Chef Art Walch, wanted to increase the brand awareness of his gourmet sausages. Here is the event plan I proposed to promote his product and gain customer loyalty.

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